How to Build an Outreach List From Someone Else's LinkedIn Audience

We've discussed how you can find warm leads by finding people who engage with your posts. But if you don't have much of a following yet, you can instead build lists from other people's audiences.

Why borrowing an audience works

The people who need what you're building aren't only sitting on your posts. They're commenting on a competitor's launch, reacting to a thought leader's take, and debating in the replies of a creator who covers your space. Someone who engages with a post related to what you're selling is a strong signal that they would be interested in hearing about what you have to say.

Why the post you pull from matters

Not every post produces good leads. The topic of the post decides who shows up in the list.

Pick a creator, thought leader, or competitor whose content maps closely to the problem you solve, and pull from their topical posts, not their motivational ones. Someone engaging with a competitor's post about their product is signaling they have that problem. Someone who liked that same person's Monday pep talk is signaling they like pep talks, which tells you nothing about whether they need what you sell.

So reach for the posts closest to your problem space. The more on-topic the post, the more the engager list already looks like your ICP and the less filtering you have to do afterward.

How to write the first message

You have a built-in reason to reach out, even though it isn't your post. You can just reference the specific post they engaged with, which is personalization you don't have to dig for. And if you warm up the connection first, you're not a stranger by the time you message.

How to automate borrowed-audience outreach with an AI agent

Rather than manually scrolling a competitor's post and copying down names, point Sliq at the post and let it run the outreach: pull the engagers, filter to your ICP, warm them up, then a message that references the post they engaged with. You can even keep it running on someone's posts, so each new post they publish feeds fresh, warm leads into the sequence automatically.

Delegate this to a Sliq agent ->

{screenshot of engagers loaded into Sliq}

Turn engagement on your own posts into a list once your posts start drawing the right people
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Frequently asked questions

Can you build a list from someone else's LinkedIn audience?

Yes. If you don't post much or your posts don't get much engagement yet, borrow someone else's audience. Find a creator, thought leader, or competitor whose content maps closely to the problem you solve, then reach out to the people engaging with their posts. When the content is on-topic, the people liking and commenting are very likely your ICP — already raising their hand on the exact problem you solve.

Whose LinkedIn posts should you pull engagers from?

Anyone whose audience overlaps with who you sell to — a creator in your space, a thought leader your buyers follow, or a direct competitor. The key is relevance: you want posts about the problem you solve, because the people engaging with those are the ones who have that problem.

Does the type of post matter when borrowing an audience?

A lot. Pull from topical posts about the problem space, not generic motivational ones. Someone who engaged with a competitor's post about their product or a thought leader's post about your problem is signaling real interest in that problem. Someone who liked a motivational post is just signaling they like motivation. The more on-topic the post, the more the engager list looks like your ICP.

Are engagers on someone else's post better than a cold list?

Usually, when the post is relevant. A cold list built from demographics tells you a person could be a fit but not whether they care about your problem. Someone engaging with an on-topic post in your space has already shown interest, so they're more likely to take a meeting — and you have a natural opener in the post they engaged with.