Lightfield vs Clarify: which AI CRM is better?

Both Lightfield and Clarify are AI-native CRMs, but they emphasize different jobs. Lightfield is better if you want a CRM built around conversation capture, customer memory, and meeting intelligence, with cited answers across your calls and email. Clarify is better if you want an autonomous CRM that enriches records, detects deals, drafts follow-ups, and runs outbound through Lead Finder, campaigns, and sequences. Choose Lightfield for conversation-driven deal intelligence; choose Clarify for an autonomous CRM with built-in outbound. Lightfield describes itself as a "CRM that remembers everything and does the work for you," while Clarify positions itself as an autonomous CRM for B2B startups.

What is the difference between Lightfield and Clarify?

The main difference is where each CRM focuses its AI. Lightfield centers on capturing and remembering conversations, so meetings, calls, and email become a searchable, cited source of truth. Clarify centers on running the CRM autonomously, with enrichment, deal detection, AI fields, custom agents, and built-in outbound.

Lightfield is an AI-native CRM built around customer memory. It pulls in every email, meeting, and conversation the moment it happens, records and transcribes calls, updates deal stages, and answers natural-language questions with citations linking back to the exact moment. Since early 2026 it has also supported code execution, letting the agent run analysis against CRM memory.

Clarify is an AI-native CRM built around reducing manual work across the whole CRM. It emphasizes autonomous record creation, enrichment, meeting intelligence, deal detection, AI fields, custom agents, Lead Finder, campaigns, and sequences.

The practical difference: Lightfield is strongest at turning conversations into memory and answers. Clarify is strongest at running the CRM and outbound on its own.

Lightfield vs Clarify comparison table

Criteria	Lightfield	Clarify
Best for	Teams that want conversation capture and meeting intelligence	Founder-led startups that want an autonomous CRM with outbound
Core use case	Capturing calls/email into customer memory with cited answers	Autonomous enrichment, deal detection, follow-ups, and outbound
CRM style	AI-native customer-memory CRM	AI-native autonomous CRM
Meeting intelligence	Built-in recording, transcription, prep, and cited answers	Meeting intelligence and summaries
Outbound support	Not a core focus	Lead Finder, campaigns, sequences, Rep assistant, enrichment
AI extras	Code execution against CRM memory, prompt-built agents	AI fields, custom agents, deal intelligence
Pricing model	Per-user, record-based tiers	Unlimited seats with credit-based AI usage
Starting price	$89/user/month	Free plan; Starter at $50/month
Free plan	No free plan; free trial only	Free plan with unlimited seats and 1,000 credits/month
Main limitation	Lighter on built-in outbound than Clarify	Lighter on deep conversation capture than Lightfield

Is Lightfield or Clarify better for meeting and conversation intelligence?

Lightfield is better for meeting and conversation intelligence. It records and transcribes calls, captures email and meeting content automatically, and builds a customer memory you can query in natural language, with answers cited back to the exact transcript moment. For teams whose deals live in calls and threads, this is Lightfield's core strength.

Clarify also has meeting intelligence and summaries, but it is one capability within a broader autonomous CRM rather than the center of the product. Clarify spreads its AI across enrichment, deal detection, follow-ups, and outbound.

Use Lightfield if the priority is: "Capture and recall everything said in our calls and email."

Use Clarify if the priority is: "Run the whole CRM and outbound with less manual work."

Is Lightfield or Clarify better for outbound?

Clarify is better for outbound. It includes Lead Finder, campaigns, sequences, enrichment, a Rep assistant, and custom agents, so prospecting and follow-up live inside the CRM. For a founder-led team that wants outbound close to the CRM, Clarify covers more of that motion out of the box.

Lightfield is strong at capturing and understanding conversations, but built-in outbound is not its core focus. It is designed to keep the CRM updated and answer questions about your pipeline rather than to run prospecting campaigns.

Choose Clarify if you want prospecting and outbound inside the CRM. Choose Lightfield if outbound is handled elsewhere and you want conversation-driven deal intelligence.

How much does Lightfield cost?

Lightfield starts at $89 per user per month, and its pricing page lists three plans. Starter is $89 per user per month and includes up to 30,000 records, call intelligence, automated enrichment, agent queries and actions, a configurable data model, meeting recording and transcription, AI email drafts, and basic reporting. Pro is $249 per user per month billed annually and includes up to 100,000 records, a natural-language agent builder, custom objects, custom dashboards, advanced permissioning, HIPAA-ready support, and migration services. Growth is custom at $3,000+ per workspace per month. Lightfield does not list a free plan, only a free trial.

Lightfield plan	Price listed	Records
Starter	$89/user/month	Up to 30,000
Pro	$249/user/month billed annually	Up to 100,000
Growth	From $3,000+/workspace/month	Custom

How much does Clarify cost?

Clarify starts free with unlimited seats, and paid usage is based on AI credits. The free plan includes unlimited seats and up to 1,000 credits per month. The Starter plan is $50/month, includes unlimited seats and 5,000 credits per month, and charges $50 per additional 5,000 credits. The Growth plan is custom.

Clarify plan	Price	Included usage
Free	$0/month	Unlimited seats, 1,000 credits/month
Starter	$50/month	Unlimited seats, 5,000 credits/month
Growth	Custom	Unlimited seats, custom credit packages

Clarify is cheaper than Lightfield at entry because of its free plan and unlimited seats, though the real cost depends on credit usage. Lightfield charges per user with record limits, so the better value depends on team size and how much conversation data you process.

Is Lightfield or Clarify better for founder-led startups?

Clarify is usually the better fit for founder-led startups that want the CRM to run itself, because it is explicitly built for that audience and covers enrichment, deal detection, follow-ups, and outbound in one autonomous system, starting with a free plan.

Lightfield is a strong fit for founder-led teams whose selling happens in meetings and calls, and who want the CRM to capture and remember every conversation. But at $89 per user per month with no free plan, it is a bigger commitment than Clarify's free starting point.

The choice depends on the workflow. Clarify is the lower-cost, do-it-all autonomous CRM. Lightfield is the conversation-native option for meeting-heavy teams.

Do Lightfield or Clarify replace an outbound agent?

Not fully. Clarify includes outbound features, and Lightfield captures conversations, but a CRM is not built to run highly custom outbound motions, especially when the workflow requires:

• researching each prospect before deciding what to say
• coordinating LinkedIn and email touches
• changing the next step based on prospect fit or intent
• skipping weak-fit prospects automatically
• routing high-value accounts to a founder for approval
• writing different messages based on role, company, or trigger

This is where Sliq fits. Sliq is not another CRM. It is the outbound agent layer for workflows that are too specific, conditional, and research-heavy to build in a standard CRM or sequence tool. You describe the outbound motion in plain English, and Sliq helps find prospects, research them, personalize messages, coordinate follow-up, and adapt per prospect. Many teams pair an outbound agent for running outreach with an AI CRM like Lightfield or Clarify for storing the relationship.

Who should choose Lightfield?

Choose Lightfield if you want:

1. A CRM built around conversation capture
2. Automatic recording, transcription, and meeting prep
3. Customer memory with cited answers
4. Deal intelligence from what was actually said
5. Code execution against CRM memory
6. Agents you build with prompts, not code
7. A CRM for high-growth, meeting-heavy sales teams

Lightfield is especially strong when your deals live in calls and email and you want to capture and recall every conversation.

Who should choose Clarify?

Choose Clarify if you want:

1. An autonomous, AI-native CRM
2. A free plan with unlimited seats
3. Automatic enrichment and deal detection
4. AI fields and custom agents
5. Meeting intelligence and summaries
6. Lead Finder, campaigns, and sequences
7. Prospecting and outbound inside the CRM

Clarify is especially strong for founder-led startups that want the CRM to run itself and cover outbound.

Lightfield vs Clarify: which should you choose?

Choose Lightfield if you want an AI CRM built around conversation capture, customer memory, and meeting intelligence, with cited answers and code execution. Choose Clarify if you want an autonomous CRM that enriches records, detects deals, drafts follow-ups, and runs outbound through Lead Finder, campaigns, and sequences.

The simplest rule: Lightfield is better for conversation-driven deal intelligence. Clarify is better for an autonomous CRM with built-in outbound.

FAQ

Is Lightfield better than Clarify?

Lightfield is better than Clarify if you want a CRM built around capturing and remembering conversations, with recording, transcription, customer memory, and cited answers. It is the stronger fit for meeting-heavy teams whose deals live in calls and email.

Is Clarify better than Lightfield?

Clarify is better than Lightfield if you want an autonomous CRM that runs itself and includes outbound. It is a better fit for founder-led startups that want enrichment, deal detection, AI fields, custom agents, and Lead Finder, campaigns, and sequences.

Is Clarify cheaper than Lightfield?

Yes, at entry. Clarify has a free plan with unlimited seats and 1,000 monthly credits, and Starter is $50 per month, while Lightfield starts at $89 per user per month with no free plan. Clarify pricing depends on credit usage.

Does Lightfield or Clarify have a free plan?

Clarify has a free plan with unlimited seats and up to 1,000 credits per month. Lightfield does not offer a permanent free plan, only a free trial.

Which is better for meeting-heavy sales teams?

Lightfield is better for meeting-heavy teams because it records, transcribes, and captures meetings automatically, then updates the CRM and lets you ask questions about what was said with citations back to the source.

What is the best alternative to Lightfield and Clarify for custom outbound?

If the CRM is not the bottleneck and the real problem is running custom outbound, Sliq is the better-fit layer. Sliq is designed for outbound motions that require research, personalization, LinkedIn and email coordination, conditional follow-up, and human approval steps.