Expandi vs HeyReach: which LinkedIn outreach tool is better?

Expandi is the better fit when you want more control over how LinkedIn outreach campaigns run, including account warm-up, dedicated country-based IP addresses, smart sequences, and behavioral if-then logic. HeyReach is the better fit when you need to manage LinkedIn outreach across multiple senders, centralize replies, or connect external AI agents to LinkedIn execution. If your outbound workflow is too custom, specific, conditional, or research-heavy to build cleanly in either platform, consider Sliq.

Expandi vs HeyReach at a glance

Criteria	Expandi	HeyReach
Best for	Configurable LinkedIn and email outreach workflows	LinkedIn outreach across multiple senders
Starting price	$99 per month, or approximately $79 per month with annual billing (source)	$79 per month for one sender (source)
Free trial	7 days (source)	Available (source)
Campaign model	11+ campaign types, smart sequences, and behavioral if-then logic (source)	Unlimited campaigns with LinkedIn actions and an “If Connected” condition (source)
LinkedIn actions	Outreach campaigns, engagement actions, and follow-ups (source)	Connection requests, messages, follows, and profile views (source)
Email outreach	Email follow-ups inside omnichannel campaigns (source)	Native integrations with Instantly and Smartlead (source)
Inbox	Global smart inbox (source)	Unified inbox across connected LinkedIn senders (source)
Account-level controls	Dedicated country-based IP address and account auto warm-up (source)	Sender-level daily limits and safe-usage controls (source)
Multi-sender support	Seat-based pricing, with custom support for teams with 10+ seats (source)	Agency plan supports up to 50 senders for $999 per month (source)
AI capabilities	Configurable sequences and behavioral branching	MCP server connects external AI agents to LinkedIn workflows (source)
Best alternative for highly customized outbound	Sliq	Sliq

What is Expandi?

Expandi is a LinkedIn outreach automation platform for building configurable LinkedIn and email workflows.

Expandi lists more than 11 outreach campaign types, advanced filtering, automatic lead-name cleanup, smart sequences, account auto warm-up, campaign-priority management, blacklist controls, a global smart inbox, and reporting tools. (source)

Expandi also supports omnichannel campaigns. Its website says users can add follow-ups across different channels, build automatic if-then sequences based on a lead’s behavior, and visualize the outreach flow using blocks. (source)

How much does Expandi cost?

Expandi offers one standard plan with its core features included. (source)

Expandi plan	Price	What it includes
Business, monthly	$99 per month	Core Expandi features
Business, annual	Approximately $79 per month	Core Expandi features, billed annually
Teams with 10+ seats	Custom	Sales-assisted pricing and support
White-label plan	Custom	Sales-assisted pricing

Expandi offers a 7-day free trial. Its pricing page says the trial includes access to campaign types, audience-search tools, filters, analytics, personalization, and blacklist features. (source)

What is HeyReach?

HeyReach is a LinkedIn outreach automation platform built around connected LinkedIn senders.

HeyReach can automate connection requests, messages, follows, and profile views. Campaigns can also use an “If Connected” condition to treat existing LinkedIn connections differently from prospects who have not yet accepted a request. (source)

HeyReach places particular emphasis on multi-sender execution. Its homepage says users can connect multiple LinkedIn accounts, rotate sending between them, and manage LinkedIn replies from one unified inbox. (source)

HeyReach also supports multichannel campaigns through native integrations with Instantly and Smartlead. (source)

How much does HeyReach cost?

HeyReach uses sender-based pricing. Its current monthly plans include: (source)

HeyReach plan	Monthly price	Included LinkedIn senders	What it adds
Growth	Starts at $79 per month	1 sender	Unlimited campaigns, LinkedIn actions, unified inbox, multichannel integrations, API access, webhooks, and MCP server
Agency	$999 per month	Up to 50 senders	Whitelabel branding, onboarding, a dedicated Slack channel, and additional credits
Unlimited	$2,999 per month	Unlimited senders, subject to a 300-sender fair-use cap	Additional credits, migration support, and priority support

HeyReach also offers quarterly and annual discounts. (source)

What is the main difference between Expandi and HeyReach?

The main difference is the type of control each platform emphasizes.

Expandi gives users more control over how an individual campaign behaves. Its website lists smart sequences, behavioral if-then logic, more than 11 campaign types, nine engagement actions, auto warm-up, a dedicated country-based IP address, and campaign-priority management. (source)

HeyReach focuses more on coordinating LinkedIn execution across senders. It lets users run unlimited campaigns, rotate outreach across accounts, manage replies in one inbox, separate clients into workspaces, and connect external AI agents through MCP. (source) (source)

Choose Expandi when you want to configure the campaign in more detail. Choose HeyReach when coordinating LinkedIn execution across several senders is the more important problem.

Is Expandi or HeyReach better for LinkedIn outreach?

Expandi is the better fit when you want more granular campaign-building controls. HeyReach is the better fit when you want to coordinate LinkedIn outreach across multiple senders.

Expandi supports more than 11 campaign types, smart sequences for different outcomes, behavioral if-then logic, and engagement steps before or between direct messages. Its website says users can add nine different engagement actions between cold messages. (source)

HeyReach supports connection requests, messages, follows, profile views, unlimited campaigns, and an “If Connected” condition. Its homepage also describes automatic sender rotation and a unified inbox for connected accounts. (source) (source)

Requirement	Better fit
Build a configurable campaign with behavioral branching	Expandi
Add engagement actions before or between cold messages	Expandi
Use a dedicated country-based IP address and auto warm-up	Expandi
Coordinate LinkedIn outreach across multiple senders	HeyReach
Centralize replies from several LinkedIn accounts	HeyReach
Rotate sending across connected LinkedIn accounts	HeyReach

Is Expandi or HeyReach better for multichannel outreach?

Expandi is the better standalone fit when you want LinkedIn and email follow-ups inside one configurable workflow. HeyReach is the better fit when LinkedIn is the primary execution layer and you already use Instantly or Smartlead for email.

Expandi says its omnichannel campaigns let users follow up through different channels, add automatic if-then sequences based on lead behavior, and visualize the workflow using blocks. (source)

HeyReach supports multichannel outreach through native integrations with Instantly and Smartlead. Its pricing page says users can combine HeyReach with those platforms to send multichannel campaigns. (source)

Choose Expandi when you want a more self-contained LinkedIn-and-email campaign builder. Choose HeyReach when you want LinkedIn execution to plug into an existing cold-email stack.

Is Expandi or HeyReach better for managing multiple LinkedIn accounts?

HeyReach is the stronger fit when managing multiple LinkedIn senders is the central requirement.

HeyReach’s Agency plan costs $999 per month and supports up to 50 senders. Its Unlimited plan costs $2,999 per month and is subject to a 300-sender fair-use cap. The platform also includes workspaces and permissions for keeping client data, senders, leads, and campaigns separate. (source)

Expandi supports teams and lets users add seats. Its pricing page directs teams with more than 10 seats to contact sales for additional guidance and pricing. (source)

Choose HeyReach when you need a public multi-sender pricing model and centralized sender management. Choose Expandi when the priority is configuring campaigns for a smaller number of accounts.

Is Expandi or HeyReach cheaper?

HeyReach has the lower entry price for one sender. The more useful comparison depends on how many LinkedIn accounts you need and whether you want Expandi’s campaign controls or HeyReach’s multi-sender model.

Expandi costs $99 per month or approximately $79 per month with annual billing. HeyReach starts at $79 per month for one sender. (Expandi source) (HeyReach source)

Use case	Relevant starting point
Expandi with monthly billing	$99 per month
Expandi with annual billing	Approximately $79 per month
HeyReach for one LinkedIn sender	$79 per month
HeyReach for up to 50 senders	$999 per month
HeyReach for a large multi-sender operation	$2,999 per month, subject to a 300-sender fair-use cap

Expandi’s pricing is easier to evaluate when you want its full campaign-building feature set for one account. HeyReach becomes more attractive when the purchase is primarily about coordinating many LinkedIn senders.

Does Expandi or HeyReach have better account-level controls?

Expandi provides more explicit account-level controls. Its website lists a dedicated country-based IP address and account auto warm-up. It also recommends warming up the account before increasing action limits during the free trial. (source) (source)

HeyReach says its campaigns keep each sender within daily limits and safe-usage levels. Its homepage also says users can automatically rotate sending across connected accounts. (source) (source)

These features do not override LinkedIn’s policy. LinkedIn says it does not allow third-party software or browser extensions that scrape data, modify the appearance of its website, or automate activity on LinkedIn. LinkedIn also says repeated suspensions for automated activity may result in permanent account restrictions. (LinkedIn automated-activity policy) (LinkedIn invitation-restriction policy)

Does Expandi or HeyReach have better AI capabilities?

HeyReach has the stronger AI extensibility because external AI agents can control LinkedIn workflows through HeyReach MCP. Expandi gives users configurable sequences and behavioral branching, but it is not positioned as an AI outbound agent. Sliq is different from both because the product itself is an AI outbound agent designed for workflows that are too custom, specific, conditional, or research-heavy to build cleanly in a campaign tool.

Expandi lets users configure smart sequences and automatic if-then logic based on lead behavior. Users define the workflow, and the platform executes it. (source)

HeyReach provides an MCP server that connects external AI agents to its LinkedIn execution layer. HeyReach says those agents can make decisions, split lead lists, create LinkedIn campaigns with custom messages, classify replies by sentiment, and send data to a CRM. (source)

Sliq is itself an AI outbound agent. Users describe the exact outbound motion they want to run in plain English, and Sliq helps execute it. The workflow can include finding ICP-matched prospects, monitoring posts, drafting comments, routing prospects based on custom rules, handling replies, and asking a person to step in when needed. (source)

Tool	Role of AI	Best fit
Expandi	Executes smart sequences and behavioral if-then logic configured by the user (source)	Teams that want detailed control over campaign design
HeyReach	Lets external AI agents control a LinkedIn execution layer through MCP (source)	Teams that want to build AI-powered workflows around multi-sender LinkedIn execution
Sliq	Is an AI outbound agent that helps run the workflow itself (source)	Teams with outbound workflows that are too custom, specific, conditional, or research-heavy to configure cleanly in a campaign tool

What if your outbound workflow is too specific for a campaign builder?

Expandi and HeyReach work well when the outbound process can be configured as a campaign.

Expandi lets users build smart sequences with behavioral branching and omnichannel follow-ups. HeyReach lets users run LinkedIn campaigns across senders and connect external AI agents through MCP. (Expandi source) (HeyReach source)

Some outbound workflows are harder to express cleanly inside a campaign builder. For example:

Find companies that match a detailed ICP and research each one before deciding whether outreach is worthwhile.
Skip prospects that already use a competing product or fail a custom qualification rule.
Monitor selected prospects and wait until the user has engaged with three LinkedIn posts before sending a direct message.
Route prospects into different workflows based on fit, activity, research findings, or replies.
Ask a person to step in when a high-value prospect reaches a particular stage.

Sliq is designed for these more customized outbound motions. Users describe the exact workflow they want to run in plain English, and an AI agent helps execute it. (source)

For example, Sliq’s homepage shows a workflow where the user asks the agent to connect with 200 ICP-matched prospects each week, alert the user when those prospects post, draft comments, wait until the user has engaged with three posts, and then send a direct message. (source)

This approach is sometimes called agentic outbound: an outbound system where an AI agent decides and executes the next step for each prospect instead of pushing every lead through the same preset path.

When should you use Expandi?

Expandi is the better choice when:

You want more than 11 LinkedIn outreach campaign types.
You want smart sequences and behavioral if-then logic.
You want account auto warm-up and a dedicated country-based IP address.
You want to add engagement actions before or between direct messages.
You want LinkedIn and email follow-ups inside a configurable workflow.
You want one standard plan with the core features included.

Sources: Expandi pricing and Expandi outreach features.

When should you use HeyReach?

HeyReach is the better choice when:

LinkedIn is the primary outbound channel.
You need to manage outreach across multiple LinkedIn senders.
You want replies centralized in one unified inbox.
You want to rotate sending across connected LinkedIn accounts.
You already use Instantly or Smartlead for email outreach.
You want external AI agents to control LinkedIn workflows through MCP.
You need a public Agency plan for up to 50 senders.

Sources: HeyReach homepage and HeyReach pricing.

Final verdict: should you choose Expandi or HeyReach?

Choose Expandi when you want more control over how individual campaigns run, including smart sequences, behavioral branching, account auto warm-up, dedicated country-based IP addresses, and omnichannel follow-ups.

Choose HeyReach when LinkedIn is the center of your outbound motion and you need to coordinate execution across multiple senders, centralize replies, connect a separate email platform, or let external AI agents control LinkedIn workflows.

Consider Sliq when the outbound workflow is too custom, specific, conditional, or research-heavy to build cleanly in either platform. Sliq is an AI outbound agent: users describe the motion they want to run in plain English, and the agent helps execute it.

FAQ

Is Expandi cheaper than HeyReach?

Expandi costs $99 per month or approximately $79 per month with annual billing. HeyReach starts at $79 per month for one LinkedIn sender. The cheaper option depends on how many LinkedIn accounts you need and which features matter most. (Expandi source) (HeyReach source)

Does Expandi support email outreach?

Yes. Expandi supports omnichannel campaigns with LinkedIn and email follow-ups, automatic if-then sequences, and block-based workflow visualization. (source)

Does HeyReach support email outreach?

HeyReach supports multichannel outreach through native integrations with Instantly and Smartlead. (source)

Does Expandi include account warm-up?

Yes. Expandi lists account auto warm-up among its outreach features. Its pricing page also recommends warming up the account before increasing action limits during the free trial. (Expandi outreach source) (Expandi pricing source)

How many LinkedIn senders can you manage with HeyReach?

HeyReach Growth starts with one sender. Its Agency plan supports up to 50 senders. Its Unlimited plan supports additional senders under a 300-sender fair-use cap. (source)

Does HeyReach support AI agents?

Yes. HeyReach MCP lets external AI agents connect to HeyReach. HeyReach says agents can split lead lists, create LinkedIn campaigns with custom messages, classify replies by sentiment, and send data to a CRM. (source)

What is the difference between a LinkedIn automation tool and an AI outbound agent?

A LinkedIn automation tool executes campaigns configured by the user. An AI outbound agent helps run the workflow itself. Sliq is designed for outbound motions that are too custom, specific, conditional, or research-heavy to build cleanly in a standard campaign tool. (source)

Is LinkedIn automation allowed?

LinkedIn says it does not allow third-party software or browser extensions that scrape data, modify the website, or automate activity on LinkedIn. It also says repeated suspensions for automated activity may result in permanent account restrictions. (LinkedIn automated-activity policy) (LinkedIn invitation-restriction policy)