AI SDR pricing in 2026: what you actually pay
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AI SDR pricing ranges from low-cost, self-serve credit plans to annual managed platforms costing several thousand dollars a month. The headline price is only useful after you know what is included: prospect data, enrichment, mailboxes, deliverability, message generation, CRM sync, onboarding, and human review are packaged very differently. Compare the operating model and total budget, not the cheapest number on a pricing page.
How much does AI SDR software cost?
Published pricing gives a useful starting point, but it is not a single market rate. The examples below are vendor-published prices checked in August 2026; plan scope and billing terms can change.
| Product | Published starting price | What the vendor says is included | Pricing shape |
|---|---|---|---|
| RegieGO | From $49/month | 5,000 monthly credits on Pro; research, enrichment, drafting, dialer, and use of your connected Gmail or Outlook | Self-serve credits |
| AiSDR | $900/month, billed quarterly | AI outreach across email and LinkedIn; pricing based on message and lead-search credits | Managed platform / credits |
| 11x Alice | From $3,750/month, billed annually | 2,000 new prospects/month, managed mailboxes, domain setup, warmup, inbox rotation, CRM sync, onboarding, and support | Annual managed platform |
| Artisan Ava | Custom | Enterprise deployment, rollout support, and a credit-based usage model | Custom enterprise quote |
Those prices are not interchangeable. A $49 plan that expects you to bring your own sender, database, and operating discipline solves a different buying problem from an annual platform that bundles prospect volume, mailboxes, and onboarding.
What should you include in an AI SDR cost model?
An honest cost model separates the vendor invoice from the workflow around it.
| Budget line | Questions to ask |
|---|---|
| Prospect data | Is contact data included, capped, or bought elsewhere? |
| Enrichment and research | What uses credits, and what happens if information is not found? |
| Sending infrastructure | Are domains, mailboxes, warmup, rotation, and deliverability monitoring included? |
| Channels | Does the plan include email only, or also LinkedIn, phone, and reply handling? |
| CRM and reporting | Is sync included, and does it support the objects and handoffs your team needs? |
| Onboarding and contracts | Is onboarding included? Is the plan monthly, quarterly, annual, or custom? |
| Human control | Who approves sensitive messages, manages exclusions, and judges whether the output is useful? |
For example, AiSDR’s credit documentation separates message credits, lead-search credits, and domain/mailbox capacity; it also lists additional domains and three mailboxes at $99 per month. 11x’s pricing page instead says its Growth plan includes managed Gmail mailboxes, domain setup, warmup, inbox rotation, monitoring, CRM sync, and onboarding. The point is not that one model is universally better. It is that a fair comparison must list the same work on both sides.
Which AI SDR pricing model fits your motion?
When should you choose a self-serve credit plan?
A self-serve plan can fit a founder or lean sales team that has a clear ICP, can operate the workflow, and wants a lower commitment. It is usually a better fit when you can tolerate owning the setup and want to learn from a smaller volume before committing to an annual contract.
When should you choose a bundled managed platform?
A bundled platform can fit a team that values a more complete outbound setup and wants fewer vendors to coordinate. Check precisely which services are included, where usage limits apply, what happens at renewal, and what your team is still expected to approve or manage.
When should you choose a custom enterprise quote?
Custom pricing can make sense when volume, security, integrations, territories, or support requirements genuinely need a bespoke setup. It makes comparison harder, so ask every vendor to map its quote to the same forecast: prospects, sends, channels, data, infrastructure, human review, and exit terms.
How do you compare AI SDR pricing fairly?
Use a short pilot and a common scorecard. Start with one segment, define exclusions, review a sample of messages, and measure the quality of the conversations that follow. Do not compare one vendor’s “contacts enrolled” number to another vendor’s “leads recommended” or “new prospects” number as though they mean the same thing.
The decision is ultimately about the operating model. AI SDR software for SaaS outbound is useful for product selection, while GTM agent vs AI SDR explains the category boundary. Teams that need a workflow to adapt by account, signal, channel, and approval point should also evaluate agentic outbound, rather than buying only for a fixed digital-worker label.
FAQ
How much does AI SDR software cost?
AI SDR software can range from a low-cost self-serve subscription to a multi-thousand-dollar annual managed platform. Published examples in August 2026 include RegieGO Pro from $49 per month, AiSDR at $900 per month billed quarterly, and 11x Alice from $3,750 per month billed annually. Compare what each plan includes before treating those figures as like-for-like.
What costs are included in AI SDR pricing?
AI SDR plans can include different combinations of prospect data, enrichment, message generation, mailboxes, warmup, CRM sync, onboarding, and support. Some vendors charge through credits, some bundle infrastructure, and some quote enterprise pricing. Read the current vendor plan details and model any work your team still has to do.
Is an AI SDR cheaper than hiring an SDR?
An AI SDR subscription can cost less than hiring a full-time SDR, but it is not a direct substitute by price alone. Compare the workflow the product actually performs, the quality of the accounts it reaches, the infrastructure it includes, the management time it requires, and the qualified pipeline it produces.